New Developments in the Amusement Industry: Diversified Experience Becomes a Trend

Recently, the amusement industry has been taking frequent actions, from the cultural upgrading of theme parks, to the hot development of amusement activities in various regions, and to the technological innovation of amusement equipment, demonstrating its vigorous development vitality.

At the just concluded IAAPA Asia Expo 2025, international theme park giants showcased their profound insights into the Chinese market. The "Pirates of the Caribbean" project at Shanghai Disneyland, with its unique cultural immersive experience, has a high revisit rate of 42%, far exceeding some exciting projects. The derivatives revenue of Universal Studios Beijing Park increased significantly, and WeChat applet "Magic Map" also successfully retained a large number of users. This indicates that Chinese consumers' demand for amusement has shifted from simply playing for excitement to pursuing cultural experiences and social sharing values. At the same time, domestic small and medium-sized amusement parks are actively exploring light asset models such as equipment leasing, lowering investment barriers, and launching specialty products to cope with fierce market competition.

Various amusement activities are exciting and diverse across the country. Tonight, four themed floats from Yanji Dinosaur Kingdom will embark on a parade on Gongyuan Road in Yanji City, passing through popular locations such as the Yanda Internet Red Wall. In the float parade team, there are not only exciting performing arts formations such as "Dance Rhythm" and "Wild Jungle", but also themed flag formations, NPC Tiantuan, and others to create a joyful atmosphere together. Tomorrow, the amusement park will hold its 3rd birthday celebration, preparing a 6-meter-long giant cake to share the joy with visitors. NPCs will deliver gifts throughout the day, and there will be fireworks shows, "Starry Sky Open Wheat" and other activities at night. In addition, on July 12th, the entire park is half price, and birthday visitors can enjoy the theme park for 1 yuan.

On July 11th, the 34th Beijing International Yanjing Beer Culture Festival and 2025 Yanjing Beer Summer Carnival will open at the Capital International Convention and Exhibition Center and last until the 20th. The site is equipped with the first exhibition of Mengshi, "Luling Adventures - Summer Guarding in the foam of Malt", and the art recreation area gathers such popular amusement facilities as rainbow slideway, bumper car, and small roller coaster. There will also be intelligent robot soccer matches on weekends, bringing fun human-machine interactive experiences to tourists. In Rudong, Jiangsu, the Yanjing Beer Carnival will be held from July 11th to 20th at the Qinghe Liu'an Qingyuanzui (main venue) and from July 19th to 21st at the Xirun City East Square (sub venue), using beer, food, and music to create a festive atmosphere.

There have also been new breakthroughs in amusement equipment technology. A company in Guangzhou has obtained a patent for "a multi gameplay amusement equipment". This device has a unique method of accumulating points into running lights for winning, which improves the internal circulation coin channel, optimizes the motor, light eye, and push plate, increases the service life, reduces the failure rate, and innovatively designs the hardware structure and horizontal shuttle rod to avoid common failures.

In addition, to meet the needs of summer tourists, many cultural and tourism venues have adjusted their opening hours. From July 11th to September 30th, the opening hours of Zhenbeibao West Cinema will be extended to 08:00-22:00 (admission will stop at 20:30), and ticket prices will be optimized according to different time periods. From July 5th to August 24th, Zhongshan Park will extend the operating hours of its amusement facilities and introduce multiple amusement projects such as "Star Ranger", "XR Space", "Suspended Ball Screen Flying over Theater", and "Castle Ghost".

With increasingly diverse consumer demands, the amusement industry is constantly innovating, striving to create richer and higher quality amusement experiences for tourists in terms of cultural experiences, activity forms, and equipment technology. The future development is worth looking forward to.